

Paperback: 262 pages
Publisher: Routledge (November 2, 2015)
Language: English
ISBN-10: 1629581712
ISBN-13: 978-1629581712
Product Dimensions: 6 x 0.9 x 9 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
Best Sellers Rank: #79,723 in Books (See Top 100 in Books) #6 in Books > Business & Money > Industries > Museums #6 in Books > Politics & Social Sciences > Social Sciences > Library & Information Science > Library Management #11 in Books > Politics & Social Sciences > Social Sciences > Museum Studies & Museology

Let me be clear (where have we heard that before?). I am neither an academic nor a museum professional and only came across this book by accident. However, as a layman I'm very much interested in museums in general, including historic houses and communities, of which my wife and I have visited many and worked for both as a professional (my wife, as a history museum exhibit and program director) and volunteer (myself, as an art museum docent).Let's also be clear that the Guide is not a comprehensive "how-to" on running historic houses. Most notably it does not deal with financial issues or with mission concepts, at least not directly. Rather, focus is on the "visitor experience" and how to draw audiences to historic houses. If I had to pick one phrase to describe what the authors think of most historic house operations today, it would be "too anal" (as borrowed from Freud).The heart of this small book is 132 pages of practical thinking and examples of how to make historic houses more attractive and welcoming to visitors, both by reaching out to the communities in which they live, and by providing memorable experiences to their clients (visitors). Those pages are book-ended by sections that formalize the authors' approach, yet overall the writing and ideas are readily accessible to those outside the academy, for whom the book has obviously been written. The authors point out that historic houses are seeing declining visitor numbers, and their purpose is to help these institutions reverse that trend. They also admit that while some of their ideas are research-based, others are mere conjecture, and they invite the museum community to contribute to their ongoing "anarchist" project.
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