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Everything you need to know about the Vespa--the iconic, stylish, and environmentally friendly scooter--is contained in this colorful and engaging volume. Vespa fans will delight in combing the pages of this history of the world's most recognizable scooter. Written in cooperation with the manufacturer, Piaggio, it tells the story of the scooter's origins in postwar Italy, when the rebuilding of the country necessitated an affordable and modern means of transportation for the masses. Italian for "wasp,", the term Vespa caught on quickly, but the scooter achieved international stardom when Audrey Hepburn hopped on Gregory Peck's Vespa in the film Roman Holiday. As a result, a vehicle originally designed as utilitarian came to symbolize style, freedom and romance. The book includes a gatefold listing the Vespa models from 1943 to today along with images of Vespas throughout the decades, including the most iconic designs as well as today's luxury editions. In colorful photographs and text this volume also traces the succession of technological and stylistic improvements that have helped maintain Vespa's status as one of the world's iconic scooter brands.
Hardcover: 248 pages
Publisher: Prestel (April 21, 2014)
Language: English
ISBN-10: 3791348914
ISBN-13: 978-3791348919
Product Dimensions: 9.5 x 0.9 x 11.6 inches
Shipping Weight: 3.5 pounds (View shipping rates and policies)
Average Customer Review: 4.6 out of 5 stars See all reviews (14 customer reviews)
Best Sellers Rank: #526,286 in Books (See Top 100 in Books) #56 in Books > Arts & Photography > Vehicle Pictorials > Motorcycles #87 in Books > Engineering & Transportation > Automotive > Motorcycles > History #1296 in Books > Engineering & Transportation > Transportation > History
I got the book as a birthday present for a friend who owns a 1968 vespa. Compared to all the other Vespa books, this had the best combination of vespa-nerd technical information and great historical content -- not just about the development of the scooter, but about how it affected people around the world. I also love the "pillowy" cover, which makes the book not just visually entertaining (so many great photos), but, also just holding it is a great tactile experience.
Although the book is deceptively small, its contents are very comprehensive. Contained between its high quality hard covers is a comprehensive view of the Vespa history, current and former production models and associated marketing programs. It's a very handy travel volume for those of us who love to strike up conversations about the world's most popular scooter brand.
I have bought several books on Vespas. I don't own a Vespa I'm simply interested in the stylish machine and how big an impact it has had. Despite the small format of this book, almost every photo is a full page. (And it's chock full of photos.) This makes most of the images larger than the huge Vespa book by Mazzanti. I also found the writing to be particularly clear for an Italian writing in English.Not only is this book charming but it is amongst the better of all books on Vespa.
This is an amazing book. I have been a fan at a distance of Vespa Scooters for a while, but I was never very knowledgeable. This provides a great guide that brought me up to speed on the rich Vespa history.The book has a ton of full color photos that make it fun to just flip through, and plenty of information for when you want to sit down and read. Considering how hard it is to find an up to date in print book I think this is definitely worth checking out if you are a Vespa fan. It makes a great coffee table book too!
Got this for my father in law who has been considering getting 1! He loved this and has looked threw it several times! He says it's a awesome book.. Very detailed.. Great pics and it's a nice hard cover book for someone who has 1 or is considering.. He is no longer considering.. He's getting!! :)
I thrive on this book for its photos depicting the scooter's history from its early beginnings through its publicity programs to the present times, and I never stop browsing it to relieve the people's bliss up close - that's a good format as far as I can tell! Thank you so much!
A beautiful photo book that captures the romanticism and history of the Vespa scooter. Filled with historic photographs, illustrations and posters and a clear, personal narrative about the evolution of Vespa as an iconic brand that has out-lasted many others over the years.
Excellent illustrated history of the iconic Vespa covering the technical aspects, advertising history, model history and the social history. Beautiful reproductions of illustrations and art work.
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