Free Downloads The Power Of Habit: Why We Do What We Do In Life And Business
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Audible Audio Edition
Listening Length: 10 hours and 57 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Random House Audio
Audible.com Release Date: February 28, 2012
Whispersync for Voice: Ready
Language: English
ASIN: B007EJSMC8
Best Sellers Rank: #1 in Books > Business & Money > Processes & Infrastructure #1 in Books > Audible Audiobooks > Health, Mind & Body > Psychology #1 in Books > Medical Books > Psychology > Social Psychology & Interactions
In this wonderful book, Charles Duhigg, an investigative reporter for The New York Times, tackles an important reality head on. That is, people succeed when they identify patterns that shape their lives--and learn how to change them. This idea--that you can indeed change your habits--draws on recent research in experimental psychology, neurology, and applied psychology.As you can see from the TOC below, Duhigg really goes after a broad range of topics. He looks at the habits of individuals, how habits operate in the brain, how companies use them, and how retailers use habits to manipulate buying habits. This provides some fascinating research and stories, such as the fact that grocery stores put fruits and vegetables at the front of the store because people who put these healthy items in their carts are more apt to buy junk food as well before they leave the store. The author's main contention is that "you have the freedom and responsibility" to remake your habits. He says "the most addicted alcoholics can become sober. The most dysfunctional companies can transform themselves. A high school dropout can become a successful manager." He makes a convincing case for all this. The only problem is that's all he does. He doesn't show you how to do it.PART ONE: THE HABITS OF INDIVIDUALS1. The Habit Loop - How Habits Work2. The Craving Brain - How to Create New Habits3. The Golden Rule of Habit Change - Why Transformation OccursPART TWO - THE HABITS OF SUCCESSFUL ORGANIZATIONS4. Keystone Habits, or The Ballad of Paul O'Neill - Which Habits Matter Most5. Starbucks and the Habit of Success - When Willpower Becomes Automatic6. The Power of a Crisis - How Leaders Create Habits Through Accident and Design7.
This is a great book about the power of habit and what we can do to change our habits in business, life, and society. The book is divided into three sections, first focusing on the individual, then companies, and finally societies.The first three chapters are my favorite, and really make up the heart of the book.Chapter 1, "The Habit Loop" explains exactly what a habit is. Some estimate, according to the author, that habits make up 40% of our daily routine. Favorite quote from this chapter: "This process within our brains is a three-step loop. First, there is a cue, a trigger that tells your brain to go into automatic mode and which behavior to use. The there is the routine, which can be physical or mental or emotional. Finally, there is the reward . . ." (19)Chapter 2, "The Craving Brain" includes the story of Pepsodent and lays out a simple formula for creating new habits in others. "First, find a simple and obvious cue. Second, clearly define the reward." (37) The rest of the chapter will fill you in on the missing part of this formula and you will learn how Febreze went from near bust to a product bringing in over a billion dollars a year.Chapter 3, "The Golden Rule of Habit Change" is my favorite chapter. In this chapter you will learn what part of the habit loop to modify and how you should go about doing it. You will also learn how Tony Dungee reinvented the Tampa Bay Buccaneers and the Indianapolis Colts by instilling habits into his teams. Very good information, if you read one chapter in this book, make sure it is this one. Of interest to everyone, from smokers to businessmen to nail-biters to football coaches.The remaining two sections of the book were not quite as strong as the first.
The Power of Habit: Why We Do What We Do in Life and Business Habit 3 Put First Things First: The Habit of Integrity and Execution (7 Habits of Highly Effective People Signature) Habit 5 Seek First to Understand then to be Understood: The Habit of Mutual Understanding (The 7 Habits) Habit 4 Think Win-Win: The Habit of Mutual Benefit (7 Habits of Highly Effective People Signature) Habit 2 Begin With the End in Mind: The Habit of Vision (7 Habits of Highly Effective People) Habit 1 Be Proactive: The Habit of Choice (The 7 Habits) Habit 7 Sharpen the Saw: The Habit of Renewal (7 Habits of Highly Effective People Signature) Habit 6 Synergize: The Habit of Creative Cooperation (7 Habits of Highly Effective People Signature) Beginning Power BI with Excel 2013: Self-Service Business Intelligence Using Power Pivot, Power View, Power Query, and Power Map Business Plan: Business Tips How to Start Your Own Business, Make Business Plan and Manage Money (business tools, business concepts, financial freedom, ... making money, business planning Book 1) Power Pivot and Power BI: The Excel User's Guide to DAX, Power Query, Power BI & Power Pivot in Excel 2010-2016 The Power of Habit: by Charles Duhigg | Summary & Analysis The Power of Habit by Charles Duhigg - A 30-Minute Summary The Power of Habit, by Charles Duhigg: Book Summary You Are What You Love: The Spiritual Power of Habit Unstuff Your Life: Kick the Clutter Habit and Completely Organize Your Life for Good Photography Business Box Set: Master the Art of Wedding Photography and Start Your Own Business (business photography, business photography, starting photography business) BUSINESS PLAN: Business Plan Writing Guide, Learn The Secrets Of Writing A Profitable, Sustainable And Successful Business Plan ! -business plan template, business plan guide - Soccernomics: Why England Loses, Why Spain, Germany, and Brazil Win, and Why the U.S., Japan, Australia—and Even Iraq—Are Destined to Become the Kings of the World’s Most Popular Sport Soccernomics: Why England Loses, Why Spain, Germany, and Brazil Win, and Why the U.S., Japan, Australia—and Even Iraq—Are Destined to Become the Kings of the World's Most Popular Sport
