Free Downloads Marketing For Special And Academic Libraries: A Planning And Best Practices Sourcebook (Medical Library Association Books Series)

                
              
Free Downloads 
Marketing For Special And Academic Libraries: A Planning And Best Practices Sourcebook (Medical Library Association Books Series)
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.Topics covered include:The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here.Marketing tools:Digital publications,Social media,Visual and print marketing materials,Personal interactions Eventsyou can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Series: Medical Library Association Books Series
Paperback: 178 pages
Publisher: Rowman & Littlefield Publishers (March 15, 2016)
Language: English
ISBN-10: 1442262702
ISBN-13: 978-1442262706
Product Dimensions:  5.9 x 0.5 x 9 inches
Shipping Weight: 9.6 ounces (View shipping rates and policies)
Average Customer Review: Be the first to review this item
Best Sellers Rank: #920,169 in Books (See Top 100 in Books)   #81 in Books > Politics & Social Sciences > Social Sciences > Library & Information Science > Academic Libraries   #384 in Books > Politics & Social Sciences > Social Sciences > Library & Information Science > Library Management   #525 in Books > Textbooks > Humanities > Library & Information Science
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