Free Downloads The Art Of Relevance
What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You’ll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.
Paperback: 196 pages
Publisher: Museum 2.0 (June 14, 2016)
Language: English
ISBN-10: 0692701494
ISBN-13: 978-0692701492
Product Dimensions: 6 x 0.5 x 9 inches
Shipping Weight: 9.9 ounces (View shipping rates and policies)
Average Customer Review: 5.0 out of 5 stars See all reviews (11 customer reviews)
Best Sellers Rank: #19,455 in Books (See Top 100 in Books) #2 in Books > Politics & Social Sciences > Social Sciences > Museum Studies & Museology #14 in Books > Business & Money > Small Business & Entrepreneurship > Nonprofit Organizations & Charities #1460 in Books > Arts & Photography
The title of Nina Simon’s new book, The Art of Relevance, perfectly sets up our expectations as a reader. It could have been titled The Ultimate Guide to Relevance, or 10 Steps to Being More Relevant, but Simon would never choose such titles because she understands relevance is a moving target. Framing the pursuit of relevance as an art primes us to seek insights into process.Many of you already know Nina’s work from her popular blog Museum 2.0, her best selling book The Participatory Museum or her TEDx Talk Opening Up the Museum. However, for those of you who don’t recognize the name, here is all you need to know in order to be interested in this book’s author'—'Nina is hungry for accountability. It is not enough to just talk about building relevance in diverse communities, she is deeply invested in what actually works and holding oneself accountable.Before reading this book my working definition of ‘relevance’ was something along the lines of ‘to be relevant you must be in tune with the current environment; you are topical and timely’. Simon replaces such milk-toast definitions of relevance with the following:Relevance is a key that unlocks meaning.It opens doors to experiences that matter to us,surprise us, and bring value into our lives.If we believe the products, services and experiences we create are relevant to a certain audience, but we aren’t unlocking new meaningful experiences for that audience, we aren’t in fact relevant to them at all. Take a moment to let that truly sink in. Many of us are likely attempting to market to, invite, and build for specific communities, but are we unlocking new information that is meaningful to the lives of those individuals? What would it look like if we did?
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