

Paperback: 318 pages
Publisher: Routledge; 2 edition (February 28, 2012)
Language: English
ISBN-10: 0205006094
ISBN-13: 978-0205006090
Product Dimensions: 7.4 x 0.9 x 8.9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
Best Sellers Rank: #432,350 in Books (See Top 100 in Books) #121 in Books > Politics & Social Sciences > Politics & Government > Public Affairs & Policy > Communication Policy #603 in Books > Textbooks > Humanities > Performing Arts > Theater #617 in Books > Politics & Social Sciences > Politics & Government > Elections & Political Process > Elections

The book itself is really quite good. Powell and Cowart do a fantastic job blending key Communication and Political Science theories from the academic world with the real-world practical knowledge from political consultants to offer a very unique and insightful take on the political campaign process. It's easy to understand and extremely interesting, so whether you're going for an M.A. in Political Science or just curious, I recommend this book as a starting point.That said, the format of the Kindle so-called "eBook" is awful; it's essentially a amateurish scanned copy of the book, with only full sized pages available. Try scanning a pdf, then copying it to your tablet or Kindle- the effect is the same. No resizable text, no margin adjust, no column adjust, screen color, or even brightness adjustment. If you want to change the brightness within the app (rather than the device itself), you have to switch to another book first. Thankfully, text IS selectable, meaning you can make notes, highlight and search (otherwise I would have asked for a refund right away).If you don't mind carrying the hard-copy, you're much better off going that route (as of this review, the price of the "eBook" (read: a glorified series of page snapshots) is almost exactly the same as the cheapest used price, with no rental option).In short, while it's nice to have a digital copy, this purchase should *not* be labeled an eBook, most modern eBooks for sale feature a much more professional format.
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